Strategic Plan About APDA Strategic Plan 2015 – 2018 Strategic Plan Mission Every day, we provide the support, education, and research that will help everyone impacted by Parkinson’s disease live life to the fullest. Goals 1. Deliver Innovative Programs & Services Provide innovative signature programs and services to all impacted by Parkinson’s across the disease continuum and increase annual program participation. 2. Support & Expand Parkinson’s Disease Research Increase APDA research funding allocation by at least 25% by 2018 and advance research efforts in Parkinson’s through continued advocacy, collaboration, and funding of the most promising clinicians and scientists. 3. Increase Public Awareness of Parkinson’s Disease & APDA Increase the public’s awareness of Parkinson’s disease as a major health issue, and of APDA as a leader in the Parkinson’s disease arena by broadening the reach of APDA messaging by at least 25% by 2018. 4. Increase Revenue to Support Mission Delivery Expand mission delivery and broaden organizational impact by 25% in all fundraising campaigns and initiatives combined by 2018. 5. Enhance Organizational Capacity to Execute Mission & Revenue Goals Develop and sustain the infrastructure required to execute annual mission and revenue goals, and ensure consistent capability throughout the organization.