Strategic Plan About APDA Strategic Plan2015 – 2018 Strategic PlanMissionEvery day, we provide the support, education, and research that will help everyone impacted by Parkinson’s disease live life to the fullest.Goals1. Deliver Innovative Programs & ServicesProvide innovative signature programs and services to all impacted by Parkinson’s across the disease continuum and increase annual program participation.2. Support & Expand Parkinson’s Disease ResearchIncrease APDA research funding allocation by at least 25% by 2018 and advance research efforts in Parkinson’s through continued advocacy, collaboration, and funding of the most promising clinicians and scientists.3. Increase Public Awareness of Parkinson’s Disease & APDAIncrease the public’s awareness of Parkinson’s disease as a major health issue, and of APDA as a leader in the Parkinson’s disease arena by broadening the reach of APDA messaging by at least 25% by 2018.4. Increase Revenue to Support Mission DeliveryExpand mission delivery and broaden organizational impact by 25% in all fundraising campaigns and initiatives combined by 2018.5. Enhance Organizational Capacity to Execute Mission & Revenue GoalsDevelop and sustain the infrastructure required to execute annual mission and revenue goals, and ensure consistent capability throughout the organization.